{"product_id":"sweet-success-hardcover","title":"Sweet Success (Hardcover)","description":"\u003cp\u003eAs we face an economic downturn, many people around the world are forced to reevaluate their careers and what direction they want to go in life. Candace Nelson, founder of Sprinkles Bakery, faced the same existential question as a venture capitalist after the dot-com bust, and will share the recipe for turning your passion into a successful business.\u003c\/p\u003e\u003cp\u003eCandace Nelson lost her job in the dot-com bust. Instead of going to business school, as many of her peers were doing, she reflected on what she really wanted to do--and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world's first cupcake bakery. Today, Sprinkles cupcakes have become the go-to for celebrating everything from birthdays to job promotions to new babies, and so much more.\u003c\/p\u003e\u003cp\u003eIn Sweet Success, Candace shares her recipe for success via the steps she took to build a beloved brand. This is not a sugarcoated version--she shares the mishaps, mistakes, and hard-earned lessons she learned. Most of all, she provides directions so anyone else can do this too. Readers will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to make the key ingredients to any successful business work for them.\u003c\/li\u003e\n\u003cli\u003eThe best way to turn fully baked ideas into successful products that will grow their brand.\u003c\/li\u003e\n\u003cli\u003eThe secret recipe for packaging your product so that it appeals to your key demographic.\u003c\/li\u003e\n\u003cli\u003eHow to turn your kitchen experiments into top products.\u003c\/li\u003e\n\u003cli\u003eAnd much more.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is a story that resonates in this zeitgeist and is more necessary to understand than ever before. Right now, everyone is grappling with difficulties that this new normal has brought and looking inward, wanting to make more meaningful choices with their lives and work. Many people are even facing the same life-altering decisions she faced twenty years ago.\u003c\/p\u003e","brand":"Nelson, Candace","offers":[{"title":"Default Title","offer_id":52337305944338,"sku":"9781400231508","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/9238\/5846\/files\/14683143482686.jpg?v=1780440268","url":"https:\/\/hbswarehousesale.com\/products\/sweet-success-hardcover","provider":"Harvard Book Store Warehouse Sale","version":"1.0","type":"link"}